What is the ad about?
This campaign shows the reality of dangerous driving and encourages people to reflect on their own driving behaviour and consider the impact to themselves and others.
Why are we returning to this style of advertising?
Hard-hitting advertising catches the viewers’ attention. We know from TAC ads overs the years that the graphic nature of this type of advertising does stick in people’s minds and the number of people dying on Victorian roads has reduced from when we first started advertising.
Ads that bring the reality home of what happens when you’re not focused on driving can really make a difference in people thinking about speeding, or picking up their phone or drinking and driving.
This type of TAC campaign hasn’t be seen by the public for a few years which we hope will increase its impact, make it memorable, reduce dangerous driving and ultimately reduce the number of crashes on our roads this holiday time.
Where can I get help if I find this campaign upsetting?
We understand that these sorts of campaigns can be challenging for some people to watch, and can be reminders of their own experience of road trauma.
If you or someone you know has been affected by road trauma and needs support, please contact Road Trauma Support Services on 1300 367 797. You can also visit www.rtssv.org.au